Recent market surveys continue to suggest that many companies, although with sustainable growing businesses, have not invested in (CRM) software. Instead they continue to use more traditional word-of-mouth or face-to-face contact by direct sales.
There is an ever increasing range of customer analysis tools that companies can now use to establish long distance relationship building with the customer base. This technology can be used as either simple analysis of customer activity, or as a complex fully integrated call centre management process in order to understand a customer’s behaviour and manage the on-going relationship.
Data can be collected that assess the customer’s demographics to study facts such as: age, gender and potential spending power. They are also able to analyse responses to marketing campaigns, as well as primary data on purchases, services used and account issues. All of this information is then collated and used in highly targeted promotions and activities to great effect.
EDI (Electronic Data Interchange) / ERP (Enterprise Resource planning)
It can be a competitive advantage to offer your regular customers (EDI) allowing data exchange, using digital media of structured business information, which is particularly useful for sales transactions such as purchase orders and invoices between buyers and sellers.
Ultimately this can be incorporated as part of an (ERP) program which is a totally integrated system designed to integrate the whole organisation. There are now several such systems available and we are able to advise on the most suitable platform for your needs.